Daniel Skahill
3147 Samoa Place Costa Mesa
California 92626
(714) 745-0157 business cell
djskahill@sbcglobal.net

Summary

Visionary ability to develop and innovate sales / marketing strategies into unique brands and consumer products programs resulting with measurable R.O.I. Proven success in advertising, sales promotions, product development and all aspects of marketing campaign design, launch and management. Charismatic leader and manager that leads and motivates team members to peak performance. Experience includes international, national and regional Branded Consumer Goods, Judicial B2G, Automotive, Family Entertainment, Food & Beverage and Sports Management Channels.

Professional Experience

Sentinel Offender Services LLC: Irvine, California…. Director Marketing & Sale

Specific branded marketing and new business solutions for nations leading judicial electronic monitoring service provider and manufacture of next generation GPS monitoring functionality for law enforcement and judicial courts.

Created consultative techniques to lead operations & sales team to newly defined corporate goals & objectives of increased sales calls and business closure via 157 state / local courts and national law enforcement. (2007 to Present)

Skahill & Associates: Costa Mesa, California… Sr. Consultant / Project Specialist

Marketing Consultant: established consulting business providing business development, account management, advertising and marketing services to major clients and advertising firms across America. Extensive B2B and B2C Efforts, Recruited by marketing / consumer goods clients to research, evaluate, initiate, present and manage consumer marketing campaigns within automotive, food & beverage, consumer goods, entertainment and travel sectors. (2006 to 2007)

Line-X Franchise Development Corporation: Santa Ana, California…VP / Mktg & Adv Dir

Developed regional, national and international marketing plans and extensive advertising campaigns of tv, radio, print, internet and direct response for 505 Line-X Spray-On Truck Bedliners Franchisee Dealers throughout North America. Implemented the monthly e-mail ‘newsburst’ marketing program and affiliated NASCAR Motorsports Sponsorship. Created all sales collateral and online product demonstrations and streaming videos ( 2004 to 2005 )

• Increased store sales by 18.3% in 11 months, by fully leveraging national and co-op paid advertising effort(s)
• Established ‘first & formal’ branded imagery & product sales marketing campaign within 3 months of hiring

Visions Completed: Huntington Beach, California…Consultant / Mentor

Created an effective consultancy service of marcomm, sales promotional, branding, internet marketing, consumer advertising and motorsports management. Developed & managed the on-line sales promo marketing program for Nissan Altima Launch that delivered online international sales promotional services for Nissan North America and National Dealerships, delivering 28 million on-line site visitations w/ specific vehicle sales captured @ 9.3% ( 2001 to 2004 )

• National Cable Network / Auto TV Show “Rolling Art” Series, On-Camera Host and Promo Consultant
• Tribune TV Network: Fall Series Promo Partners: developed & presented 36 promo tie-in offerings

Disneyland: Anaheim, California … Sr. Manager: Partnership / Alliance Marketing

Identified and revitalized the Disneyland Marketing Organizations key external marketing partners’ advertising and promotional campaigns & relationships. Directed the DMO teams in the structuring of local, regional and national sales promotional campaigns with Coca Cola, McDonald’s, American Express, Kodak, Nestle USA, Chevron, National Car Rental and General Motors………” for the happiest place on earth”. ( 1995 to 2001 )

• Negotiated $83 million incremental sales promo spending from Disneyland Marketing Partners
• Launched New Disney Theme Park / “ California Adventure” with 12 Award Winning Promotions

Valvoline Oil Company: Santa Fe Springs, California….Western States Mktg. Mgr.

Authored and executed automotive car care products marketing plans and formulated advertising campaigns and motorsports sponsorships & events for regional and national implementation. Developed and led advertising campaigns with numerous auto part stores, mass merch and specialty retailers. Specifically moved the brand from #5 nationally to #2 in sales (1991 to 1994)

• Directed company’s first Hispanic Advertising Efforts, resulting with 17% share capture in 11 months.
• Managed New Product Launch Efforts recording 18.5% category growth inside 10 months

DM & M Advertising Agency: Los Angeles, California, Regional Account Executive

For Client Anheuser Busch: Beer Brands: Budweiser and Michelob, enhanced and managed field marketing campaigns, special events, trade promotions, regional co-op media buying, leveraged motorsports & special broadcast events for 97 AB Wholesalers located throughout the 17 western states. ( 1988 to 1991 )

• Created & Presented Regional At-Retailer POS Program, capturing 83% Marketplace participation.
• Transformed 91% Motorsports Sponsorship Programs into Regional Sales Promo Campaigns.

Education / Professional Development

Old Dominion University: Norfolk, Virginia
US Navy / D & S Fleet & Shipboard Communications: Norfolk, Virginia
WALT DISNEY Company / Global Alliance Business Developer & Team Presenter
PMA / NYC: Promotional Marketing Association: Board of Directors Member
NASCAR, CART, MBL and NFL: Sponsor & Business Participation Member

References & Salary History

Available upon request.